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Karl Lieberman
W+K Work
The Real Colonel Sanders
August 17, 2015
The real Colonel Sanders is coming back, again, but for real this time. He’s back to prove once and for all that you can’t just throw his iconic white suit on some famous Hollywood actor and pass him ...
25% Less
June 01, 2015
With a fitting nod to the fact that Yoplait was founded by two French farmers in the 1960s, say adieu because Yoplait now has 25% less sugar. Mmmmm.....Yoplait.
75th Anniversary
May 16, 2015
Seventy-five years ago, a feisty 65-year-old chicken salesman set out to give his neighbors the best friend chicken out there. A decade later that secret recipe and his finger lickin' good fried chicken ...
Maxwell House
Say Good Morning to a Good Day
April 14, 2014
On October 21, 1907, President Theodore Roosevelt was served a cup of Maxwell House coffee and declared it "good to the last drop.” Unfortunately, sometime between then and now, "Good" ...
February 05, 2014
There's a reason you've been carrying a skillet around for your entire life.
The Things That Connect Us
October 04, 2012
Facebook’s first commercial ever honors the everyday things that people use to get together and connect – things like chairs, doorbells, bridges, airplanes and Facebook.
Eat Like That Guy You Know
August 22, 2012
What kind of guy eats Velveeta Shells & Cheese? That Guy. Because That Guy eats the way he lives his sweet life — effortlessly and awesomely. Whether he’s eating Shells & Cheese or getting ...
Procter & Gamble
Thank You, Mom
July 11, 2012
To us, they’re Olympians. But to their moms, they’ll always be kids.

In both "Kids" and "Best Job," we see the world through the eyes of the moms of the London 2012 Olympians. ...
Procter & Gamble
Best Job
April 17, 2012
Created to honor the amazing mothers behind Olympic athletes, "Best Job" shows the hard work all moms do to raise their children—a lifetime of chauffeuring their children about, washing their ...
October 07, 2011
The inspiration for this campaign came from the observation of how, over the years, in an effort to make life simpler, we have somehow made life more complicated. Taking a humorous look at what are called ...
Velveeta Cheesy Skillets
August 11, 2011
Who would treasure the craftsmanship of a dinner? Who would empower us to return to the stove with a love of old-fashioned values? Who knows a skillet better than anyone?

A Blacksmith.
Procter & Gamble
What I See
April 26, 2011
This spot shares the journey of Special Olympics athlete Molly Hincka, as told through an emotional voiceover by her mother, Kerry. It begins with footage and photos of Molly from the present day and goes ...
September 28, 2010
“Boom” celebrates the epic, game-changing moments in sport. Moments that are so over the top that all we can say is “Boom.” You’ve probably heard it before and even used it yourself. The word ...