How we act, what we say builds a picture of who we are. And nowhere is this fact more apparent than in the digital world.
This campaign’s goal is to humanize technology by reminding us that our responses are an important element of our identity.

BASF have come to us to help them define their global voice, and we’ve found it rooted in their own culture. They are already improving our lives one molecule at a time, so we’ve just needed to create an honest campaign. That’s why we’ve invited our audience to rediscover the wonder of chemistry, shared the magic of invention embedded in each one of BASF’s products, and simply -and proudly- signed each piece with their name and raison d’être: BASF. The Chemical Company.

Our goal was to put delivery innovation back into the Domino’s playbook. With the BFD Builder, consumers could visually build their perfect pizza, then send it to Domino's, and 30 minutes later the exact pizza was at their doorstop. Visitors could also register their pizza for others to order. The person who registered the pizza with the most orders got 500 bucks.
Once someone placed a pizza order, the site launched the Pizza Tracker - giving customers the ability to track its status, step by step, in real time, all the way down to who at Domino's was putting their pizza in the oven or who was delivering the pizza.

This campaign was based on the hoax that a bear -symbol of Madrid- was running free in the streets. The website allowed users to get under the skin of a runner and experience how the menace of the bear became an extra motivation to run the popular race of San Silvestre Vallecana.
The website is no longer online, but it was on of the most successful interactive campaigns of 2004 winning, amongst other awards, the Grand Prix of Cannes.

This film is a search for the origins of vodka, which, contrary to popular opinion, might not be Russian. After WWII, vodka became an instrument of soviet domination behind the iron curtain. More than half a century later it still lies at the center of the tortured history of Russian-Polish relations.

With Bad Company, Battlefield incorporated humor to its plot for the first time. Just like in 1970's 'Kelly's Heroes' Clint Eastwood and Telly Savalas go AWOL to rob gold behind enemy lines, players of the game were invited to get what they wanted while they fought a war. To make sure nothing got in their way, 90% of the environment could be blown out.
With this in mind, the banner campaign couldn't be constrained to 728x90 pixels, right?

Quick Challenge was the first Facebook game created for EA Sports as part of an advertising campaign. Users could play with the assets of the game Grand Slam Tennis to engage with their friends in a simple yet entertaining showdown in the Centre Court of Wimbledon.