Back to New York
W+K'r
New York
Chris McClelland
Creative Services
&npbs;
&npbs;
W+K Work
Spotify
Spotify
March 28, 2016
Spotify is an amazing product, built around an amazing community, but if you don't use it, it's hard to really appreciate and understand. There aren't many windows into the product. So, taking their data, ...
 
Bud Light
Bud Light Party
February 06, 2016
America. They say we’re a nation divided. They say we disagree on everything. But they’re wrong. We agree on a lot. Like liberty. Justice. Three-day weekends. Funny t-shirts. Jeans. Free parking. Burritos. ...
 
Equinox
Commit To Something
December 31, 2015
Equinox members live commitment. They are people who tend to be at the
top of their industries. Inside the gym they are every bit as
passionate. The problem is, the idea of committing to a workout isn’t
a ...
 
Equinox
Equinox Made Me Do It 2015
January 07, 2015
Celebrating the aftermath of an Equinox workout – pushing boundaries and disrupting preconceived notions – in an unapologetic way.
 
Gap
Holiday 2014
October 30, 2014
You don't have to get them to give them Gap. Gap's 2014 holiday campaign, directed by Sofia Coppola, celebrates those sweet yet sometimes cringe-worthy holiday family moments.
 
Gap
Dress Normal
August 28, 2014
Being your most authentic self is a style that will always endure.
 
Southern Comfort
Shark
August 12, 2014
As mysterious as the deep blue sea, and just as unforgiving, our patron knows what she wants and there’s no doubt she’s going to get it; great white shark nails and a Cold Blooded Ginger. My, oh my, ...
 
Jordan Brand
RE2PECT
July 13, 2014
Just like Michael Jordan, Derek Jeter is one of those rare athletes whose greatness trumps his hate-ness. In his last year playing, let’s give everyone a chance to pay #Re2pect. No matter what hat you ...
 
Equinox
Equinox Made Me Do It
January 01, 2014
This year when you get into great shape, you might just get into some trouble. The launch campaign for Equinox highlights the results of living a more provoked life, showcasing the effect a great workout ...
 
Southern Comfort
Dance
September 06, 2013
This guy is dancing like the entire Internet isn't watching. The "Whatever's Comfortable" campaign champions the attitude it takes to be yourself, and celebrates those people who captivate us ...
 
Jordan Brand
Blake and Drain
August 01, 2013
To celebrate the launch of the new Super.Fly 2 shoe, the Jordan Brand introduces us to Blake Griffin's latest recruit, Dr. D'Arryl Drain. On the court, the young, charismatic D'arryl Drain is the only ...
 
Southern Comfort
Shampoo
June 09, 2013
He may not be your typical salon go-er, but he doesn't care, because he's comfortable with it. The "Whatever's Comfortable" campaign champions the attitude it takes to be yourself, and celebrates ...
 
Target
Color Changes Everything
February 14, 2012
Whether it’s the spring bloom or a suburban living room, the addition of a little color can transform everything around it. Director Fillip Engstrom follows a colorful, energetic, and sprightly group ...
 
Target
Mischief
January 20, 2012
Alone in Jason’s studio, we are introduced to Milu, Jason’s inspiration for the Jason Wu for Target collection. Milu is the embodiment of his creative spirit, adding a signature detail to each piece ...
 
Jordan Brand
Melo M8 NYC Flight Event
October 22, 2011
To celebrate the launch of Carmelo Anthony's M8 NYC Flight, we wanted to showcase Melo's explosive game in his NYC home as an epic nighttime show on the Hudson River's Pier 54.
An audience of over 2,500—enjoying ...
 
Day Trip
Day Trip Issue III
June 11, 2011
Day Trip is a bimonthly publication created, designed and published by Attack—a multidisciplinary creative team at Wieden+Kennedy New York. The magazine takes a look at the lives, perspectives and work ...
 
Delta Air Lines
Keep Climbing
September 08, 2010
Delta’s brand campaign, “Keep Climbing” is a declaration of the company’s commitment to making flying better and a celebration of where the brand is and where it is heading.

The truth we’ve ...
 
Jordan Brand
Leroy Smith
June 01, 2009
The story goes that in 10th grade Michael Jordan was cut from his varsity team and that the final spot went to his classmate, a player named Leroy Smith. This failure motivated Jordan to become the greatest ...