Nike wanted to inspire more Chinese girls to participate in sport, so we launched a campaign throughout China on Women's Day (March, 8) to show girls how amazing they could become through sport.

Kids in Greater China are doing less and less sports because they don't see any value in it. "Use Sports" is a fresh perspective on sports and an honest, direct message about why sports matter. ...

Liu Xiang is one of China’s most famous sports icons. Everyone here knows that he’s a great hurdler, but we wanted to show his fans a different side, that he's more than just a "flying man." ...

This series of 6 films follows the well-known model and blogger, Chun Xiao as she struggles her way through a tough Nusoul dance training class. Through her blog readers followed her story of exhaustion, ...

We created an online experience allowing users to explore the Nike AW77 hoodie through beautiful, sport-style photos and video interviews with 77 cultural influencers from around China including Michael ...

We re-launched Nike's running brand to be fresh, fun and irreverent. It’s about running from the gut with no rules or limitations – it’s about freedom and discovery. We created a short web film and ...

The Guangzhou Asian Games were a perfect time and place to celebrate sport in China. Nike wasn’t an official sponsor of the Games, but we still had to find an innovative way to make a big statement in ...

To launch the GS Polo, we created a football match to excite the senses. Using interactive audio and video motion detectors and projectors; the influencer players became artists creating with sport.

Since the original in 1972, the Nike CORTEZ has gone through many transformations of color and style. To bring this evolution to life we created a time lapse video celebrating the many faces of the shoe ...

China won over 100 medals at the Beijing Games, but the most anticipated event was the 110-meter hurdle. When Olympic legend Liu Xiang had to withdraw from the race the Bird’s Nest froze in disbelief. ...

Following a hugely successful 2008 Beijing Olympics, Nike challenged youth to step into the unknown and adopt a new attitude: to see how far they can take sport. The message was delivered through Print/OOH, ...