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Counts
January 17, 2012
Ballin'? Counts. Skating? Counts. Sitting at your computer reading this? Doesn't count. Impersonating MC Hammer? Of course that counts! What counts and what doesn't? It's an easy question to answer. Starting ...
KobeSystem
January 14, 2012
You’re at the top. But the KobeSystem is here to take you over the top. As a life coach, Kobe is making his winning, results-oriented program available only to those truly successful people thirsting ...
Pressure is Power
December 21, 2011
In this spot we see the visual manifestation of pressure on Canadian Juniors. As the players progress down the tunnel to the rink, the tunnel walls literally close in on them until they can barely move. ...
Winter's Angry. Fight Back
December 09, 2011
This online game creates a unique opportunity for consumers to see and experience the new Nike cold weather product and reach consumers where they live – in the 24/7 digital world. Participants face ...
Basketball Never Stops
November 02, 2011
Nike Basketball celebrates a player’s true love of the game and the desire to play no matter the time or the place. "Spotlight" pays tribute to basketball hot spots around the world, including ...
Some Time Together
October 26, 2011
Ultra-comfortable shoes mean longer runs. Really longer runs. But that doesn’t mean you have to miss any quality time with friends and family.
Back 4 The Future
September 09, 2011
It was an ordinary evening at Lone Pine Mall. All Kevin Durant wanted was a new pair of shoes. Then the space-time continuum showed up.
Bill Hader, Christopher Lloyd, Tinker Hatfield, Donald Fullilove ...
Bill Hader, Christopher Lloyd, Tinker Hatfield, Donald Fullilove ...
Nike Golf 20XI
April 14, 2011
To build interest around the launch of 20XI, a ball designed with first-of-its-kind materials to enhance performance, we aimed to create advertising that did this unique ball justice. With Ellen Kuras ...
Better World
March 15, 2011
Nike Better World is a digital experience dedicated to serving the athlete and the planet. Through lightweight digital design and simple sharability, the HTML5 site floats through the brand’s social ...
Dick's Sporting Goods
February 15, 2011
This campaign highlights Nike's Swingman Cleats, Batting Glove, Fielding Glove, Pants, and Top, available at Dick’s Sporting Goods. Ken Griffey Jr., makes an appearance as Swingman, the superhero of ...
Throwdown
February 08, 2011
"Throwdown" celebrates everyday athletes and inspires movement. The TV spots take viewers through a series of athletes challenging each other in a friendly “sport off,” with each athlete ...
The Black Mamba
February 01, 2011
"The Black Mamba" is a Nike film project directed by Robert Rodriguez and starring Kobe Bryant, Bruce Willis and Kanye West. The film, airing in both the U.S. and China, highlights the Nike Zoom ...
BCS National Championship
January 10, 2011
This was the University of Oregon's first run at a football National Championship. High five.
Rise
October 27, 2010
Featuring reigning two-time NBA MVP, this spot was created to give LeBron a voice to address his off-season controversy head-on, so he can move forward and focus on the road ahead. This isn’t about what ...
Boom
September 28, 2010
“Boom” celebrates the epic, game-changing moments in sport. Moments that are so over the top that all we can say is “Boom.” You’ve probably heard it before and even used it yourself. The word ...
Engine
July 08, 2010
“Engine” is a Nike film about Livestrong. The film finds Lance Armstrong climbing a mountain on a training ride. Around him, fueling him, are a peloton of voices. These voices are the words of people ...
All Together
June 05, 2010
Andre 3000 performs the famous song “All Together Now” as a cast of NBA greats come together to celebrate Kobe Bryant’s pursuit of his fifth championship.
MVP Season II
December 04, 2009
With the success of last season’s Most Valuable Puppets campaign, we’re kicking off MVP Season II with the goal of celebrating the universal appeal of the game and its culture. We will celebrate basketball ...
Nike Pro Combat
September 10, 2009
Nike was launching a new protective base layer product into the market called Pro Combat. Where our competitors were positioning their equivalent product as protective, our strategy was to position the ...