The Second Half
As part of the continuation of the "It's Halftime in America" campaign, we introduce "The Second Half". The spots are inspired by stories we've heard from people across the country, showing the things Americans are doing every day to move forward and win their own second half.
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The Second Half
April 01, 2012
As part of the continuation of the "It's Halftime in America" campaign, we introduce "The Second Half". The spots are inspired by stories we've heard from people across the country, ...
 
It's Halftime in America
February 05, 2012
For the second consecutive year, Chrysler Group LLC unveiled a two-minute production during Super Bowl XLVI. “It’s Halftime in America” encourages the nation to unify, using the resurgence of Detroit ...
 
See It Through
November 22, 2011
The spot features Chrysler’s flagship 300 vehicle, local Detroiters who call the city and its surrounding suburbs home – including Detroit Lion’s Ndamukong Suh – and a poem written in 1917 by ...
 
Good Things
June 07, 2011
The campaign for the Chrysler 300 features aspirational stories of people who possess a capacity for hard work.

In “Good Things,” hip-hop legend Dr. Dre is seen driving through the streets of Los ...
 
Quiet Ones
May 26, 2011
The next iteration of Chrysler's "Imported from Detroit" campaign highlights several young, inspiring stars of Detroit and the Chrysler Town & Country. This spot features Mason Pew, a member ...
 
Chrysler 300
May 04, 2011
The campaign for the new Chrysler 300 features aspirational stories of people who possess a capacity for hard work.

In a spot titled, “Homecoming,” pro football player Ndamukong Suh proudly drives ...
 
Chrysler 200
April 01, 2011
“Born of Fire,” which ran during the XLV Super Bowl, re-introduced Chrysler as a company that people could and should be proud of. The next step is to introduce the specific product. In four new TV ...