Cravendale, the UK’s number one milk brand, ramped up its marketing activity for 2009 with a multi-million pound investment programme to reinforce the message that it is ‘fresh milk, only purer’ and has a longer shelf life than regular fresh milk.

The third TV spot to break this year, ‘Toe-Tapping’, created by Wieden + Kennedy, breaks this week and will air intermittently throughout the year. The
new execution features the animated cow, cyclist and pirate that were introduced in 2007, ...