On June 1, 2011,W+K Amsterdam will launch The Kennedys, an in-house apprenticeship program. Inspired by agency cofounder, David Kennedy, this eclectic group of multidisciplinary creatives (writers, photographers, artists, designers, filmmakers, animators, tech developers, game designers, doers, makers, thinkers, schemers and plotters) will join our office for six months. With support, tutelage and encouragement from our creative team, The Kennedys will produce real work on real projects, either for one of Wieden+Kennedy’s clients or as an independent project for the agency.