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Nike
Your Game Is Your Voice
April 01, 2010
The Guangzhou Asian Games were a perfect time and place to celebrate sport in China. Nike wasn’t an official sponsor of the Games, but we still had to find an innovative way to make a big statement in the city despite being up against some restrictions. For athletes in Guangzhou, actions speak louder than words. In this campaign, we created a city attack where the athlete’s voice exploded from their body allowing their game to do the talking
The Guangzhou Asian Games were a perfect time and place to celebrate sport in China. Nike wasn’t an official sponsor of the Games, but we still had to find an innovative way to make a big statement in the city despite being up against some restrictions. For athletes in Guangzhou, actions speak louder ...
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