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Multix
World of Multix
June 05, 2016
Automotive giants Eicher Motors and Polaris US had a lovechild last year. And we helped deliver it. Meet Multix. It’s a family car, a pickup van and the world’s most good-looking power generator. One electrifying launch campaign in, the new 3-in-1 Multix is already starting to change India’s semi-urban business landscape. And as the brand’s godfathers, we couldn’t be more proud.

After the massive buzz across newspapers, radio and TV channels, we’re now gearing up for the second phase of the launch. Stay tuned!
Automotive giants Eicher Motors and Polaris US had a lovechild last year. And we helped deliver it. Meet Multix. It’s a family car, a pickup van and the world’s most good-looking power generator. One electrifying launch campaign in, the new 3-in-1 Multix is already starting to change India’s semi-urban ...
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Launch Films
Launch Event
For the launch event, we orchestrated an interactive showcase, complete with a video and a cultural exhibition.
Print
Design
A special shout-out to London-based artist Rod Hunt, who helped us create an illustrated Multix microcosm, populated by independent businessmen and serviced by the new 3-in-1.