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Nike
Winter's Angry. Fight Back
December 09, 2011
This online game creates a unique opportunity for consumers to see and experience the new Nike cold weather product and reach consumers where they live – in the 24/7 digital world. Participants face off against freezing wind, driving rain and relentless snow by playing as athletes Alex Morgan, Allyson Felix and Greg Jennings, each suited up in Nike cold weather gear. Daily winners of the interactive game take home cold weather gear in a Fight–Back Pack, and the grand prize is meeting a Nike-sponsored athlete.
This online game creates a unique opportunity for consumers to see and experience the new Nike cold weather product and reach consumers where they live – in the 24/7 digital world. Participants face off against freezing wind, driving rain and relentless snow by playing as athletes Alex Morgan, Allyson ...
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Digital