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Electronic Arts
We Are FIFA 14
September 18, 2013
The world of FIFA is fun and incredible. Every year millions of people gather to play the game. Imagine a gathering of that size. It is the FIFA Armada, an armada of football fun. But unlike the usual armada with sailing ships, ours is made up of lounges, couches, apartments, hammocks, bean bags, anywhere you play FIFA on wheels. Driving a bright red FIFA 14 van, Lionel Messi leads the FIFA armada, pulling behind him a set of enormous TV screens suspended by parachutes that attract gamers of all shapes and sizes. Amongst them are pro footballers Gareth Bale, Stephan El Shaarawy, Tim Cahill and Javier Hernandez ‘Chicharito’ and FIFA-loving celeb Drake, all getting their game on, along with everyday ‘Joes’.
The world of FIFA is fun and incredible. Every year millions of people gather to play the game. Imagine a gathering of that size. It is the FIFA Armada, an armada of football fun. But unlike the usual armada with sailing ships, ours is made up of lounges, couches, apartments, hammocks, bean bags, anywhere ...
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