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General Electric
We All Make Progress
July 30, 2012
We All Make Progress is designed to place GE in the driving seat of substantive progress in the Middle East. The campaign showcases a unique perspective on GE technology via close-up photography. And, while the photographic style creates a sense of awe at everything GE accomplishes across the region, the copy uses accessible language to explain the real benefits of its technology.
We All Make Progress is designed to place GE in the driving seat of substantive progress in the Middle East. The campaign showcases a unique perspective on GE technology via close-up photography. And, while the photographic style creates a sense of awe at everything GE accomplishes across the region, ...
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