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Shiseido
WASO
June 09, 2017
W+K Tokyo handled the launch of WASO, a new skin care line targeting youth from Shiseido brand. Shiseido is a Japanese cosmetic company founded in 1872 with their products available in 88 countries. The campaign compose of talents such as Viviane Sassen and Julian Klincewicz who have helped create strong visual and film contents for the project. Targeting the generation of “digital native”, WASO campaign is strategically and creatively produced for mobile digital platform. Communication strategy was to inject creative idea into digital culture, where each piece of communication has a clear role in driving consumers down the purchase path—from building awareness, to consideration, and to trial & share all on digital platform. WASO official Instagram site launched in July work as one of the platform rolling out these social contents to build awareness and consideration. W+K Tokyo is also responsible for the package design of product’s outer carton.
W+K Tokyo handled the launch of WASO, a new skin care line targeting youth from Shiseido brand. Shiseido is a Japanese cosmetic company founded in 1872 with their products available in 88 countries. The campaign compose of talents such as Viviane Sassen and Julian Klincewicz who have helped create strong ...
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