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Use Sports
September 01, 2011
Kids in Greater China are doing less and less sports because they don't see any value in it. "Use Sports" is a fresh perspective on sports and an honest, direct message about why sports matter. We're saying that through sports, everyone has something to gain. Kids can use them for selfish or unselfish reasons. They can use them to get famous, to prove their dad wrong, to get a girl, or to live forever. We want kids to understand that sports has numerous benefits and a lot to offer.
Kids in Greater China are doing less and less sports because they don't see any value in it. "Use Sports" is a fresh perspective on sports and an honest, direct message about why sports matter. We're saying that through sports, everyone has something to gain. Kids can use them for selfish or ...
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