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Turn Iron Into Steel
April 23, 2015
China loves basketball. But lately, the fans haven’t been feeling love for the CBA (China Basketball Association). Foreign players have been dominating the league and Chinese players seem less tenacious and passionate in comparison. To describe their disappointment with the quality of play in the CBA, fans have been using the traditional Chinese phrase: “One would hate iron because it'll never turn into steel”. Nike disagreed with the critics and stood up for the Chinese athletes. Before this season’s CBA finals, Nike empowered the local players to turn criticism into fuel with a film that showed a piece of iron being forged into a steel Championship ring.
China loves basketball. But lately, the fans haven’t been feeling love for the CBA (China Basketball Association). Foreign players have been dominating the league and Chinese players seem less tenacious and passionate in comparison. To describe their disappointment with the quality of play in the CBA, ...
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