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TurboTax
TurboTax The Big Game
February 05, 2017
TurboTax is back in the game, taking advantage of a key moment to reach millions of Americans during the height of the tax season.

A three-ad series playfully sheds light on Humpty Dumpty’s story. Because everyone knows Humpty Dumpty, but no one knows why he was on the wall or what happens after the fall.

At the heart of this campaign are over-the-top tax situations, brought to life through hyperbolic storylines to demonstrate taxpayers are in charge, but not alone, as they prepare their taxes. Films show reassuring conversations between celebrity customers and unflappable TurboTax experts who answer even the toughest questions in stride.
TurboTax is back in the game, taking advantage of a key moment to reach millions of Americans during the height of the tax season.

A three-ad series playfully sheds light on Humpty Dumpty’s story. Because everyone knows Humpty Dumpty, but no one knows why he was on the wall or what happens after ...
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