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Wieden+Kennedy
The W+K Top Ten Super Bowl Ad Countdown
January 25, 2016
We've created over 50+ Super Bowl commercials for 15 different clients in our nearly 34-year history. Woah, that's a lot. So this year, we thought we would round up some of our best-loved.

Join us as we reminisce over our top ten favorite spots, as selected by our Portland ECDs: Mark Fitzloff and Joe Staples.
We've created over 50+ Super Bowl commercials for 15 different clients in our nearly 34-year history. Woah, that's a lot. So this year, we thought we would round up some of our best-loved.

Join us as we reminisce over our top ten favorite spots, as selected by our Portland ECDs: Mark Fitzloff and ...
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TV
#1 Chrysler: Born of Fire
To give a brand a voice is our job. To give a city its voice back was an honor.

#2 Coca-Cola: Videogame
A team worked on EA games and then Coca-cola. Then magic happened.

#3 (tie) Nike: Heritage
The Super Bowl is a celebration of sport. Beautiful and pure and timeless.

#3 (tie) Chrysler: Halftime In America
If this helped birth sadvertising, we are truly sorry.

#5 Coca-Cola: It's Mine
When making a Super Bowl commercial remember this basic formula: "Big + simple."

#6 (tie) Career Builder: Tips
"Hey Dummy."—that line still makes us laugh seven years later.

#6 (tie) Coca-Cola: Polar Bears
If there was an award for overall best Super Bowl partner we'd give it to the Coca-Cola company.

#6 (tie) Weight Watchers: All You Can Eat
We're no Oprah, but we're still proud of this.

#9 Nike: Hare Jordan
Our only ad to win the USATodayAdMeter. And that's th-th-the truth!

#10 Coca-Cola: It's Beautiful
Sadly, this spot is probably even more relevant and provocative today, than when we ran it in 2014.