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The Glenlivet
The Whisky
September 25, 2017
To establish the new brand platform for The Glenlivet, we created ‘THE Whisky’, an integrated global campaign which takes a deep dive into those experiences, moments and things that can only be described as definitive.

These experiences can take almost any form: meeting the one, landing the job, going on the trip. The parallel with The Glenlivet – the definitive single malt whisky – is natural.

The platform launches with two global campaigns, ‘The Night Sky’ and ‘The Fire’, which include film, print/OOH, social and digital activations, all combined to create the brand’s largest globally-integrated communications to date.

‘The Night Sky’ depicts a perfectly black velvet blanket with the perfect amount of sky scattered across it. A perfect moon in the perfect place, and perhaps a shooting star or two streaking across the heavens as you stare up in perfect contemplation.

‘The Fire’ is more than merely warm and comforting, here it is a portal to the past in the form of memories, an inspiration for conversation and a living entity of endlessly mesmerizing beauty.

The impactful, immersive films were directed by Martin de Thurah – last year’s Cannes Grand Prix winner for film – who brought his unique vision and craft to the project.
To establish the new brand platform for The Glenlivet, we created ‘THE Whisky’, an integrated global campaign which takes a deep dive into those experiences, moments and things that can only be described as definitive.

These experiences can take almost any form: meeting the one, landing the job, ...
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