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Heineken
The Voyage
June 03, 2013
The Voyage is the fifth installment of Heineken’s Legends brand campaign, which inspires Heineken drinkers to be travelers, not tourists. Set in colorful India, the film follows the Legend arriving in a remote outpost where he finds himself in all sorts of awkward and bizarre situations when he loses his pet goat. But as a true Man of the World, he knows how to navigate his new surroundings with ease, even if he finds himself in unfamiliar territory.

Heineken is bringing 'The Voyage' to real life in its most daring experiment to date, called Dropped. A series of episodic adventures will follow intrepid explorers taken from their daily lives and dropped somewhere into the great unknown on a legendary travel experience. Real-life Man of the World candidates from different markets will be tested with a multitude of challenges in adventurous environments—tough terrain, curious locals and unusual modes of transport.
The Voyage is the fifth installment of Heineken’s Legends brand campaign, which inspires Heineken drinkers to be travelers, not tourists. Set in colorful India, the film follows the Legend arriving in a remote outpost where he finds himself in all sorts of awkward and bizarre situations when he loses ...
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