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Marie Claire
That is Me
August 31, 2011
Marie Claire, known for it's courageous points of view, celebrates it's 20th anniversary of the publication in Brazil in 2011. Instead of making a campaign about itself, we created a homage to the feminine readers that don't follow 10 steps to become happy, but are happy just the way they are.
The campaign aired on TV as a manifesto and the print depicted some polemic point of views. Both were signed with #eusouassim (that is me) for incentive to woman to publish their innermost truths on Twitter and Facebook.
Marie Claire, known for it's courageous points of view, celebrates it's 20th anniversary of the publication in Brazil in 2011. Instead of making a campaign about itself, we created a homage to the feminine readers that don't follow 10 steps to become happy, but are happy just the way they are.
The campaign ...
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TV