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Old Spice
Smellcome to Manhood
January 03, 2014
To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood.
 
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Dan W.
Mar. 3 2014
BEST.COMMERCIALS.EVER!

Look what you've done. I have never laughed so hard in my life. I refuse to watch them now unless I'm having a bummer of a day. Makes me chuckle every time.

Thank you from the bottom of my now happy heart.
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John S.
Jan. 25 2014
Really the entire old spice advertising portfolio is simply amazing. Excellent, excellent, excellent job. No joke I have been strongly considering changing careers and moving into the world of marketing/branding just due to knowing that this level of humor and creativity can drive such large engagements like with P&G. Well and the Skittles commercials. They did that to me also.

Anyway if it helps I'm a white 35 year old single business man. Fit, comfortable 6 figures, two cats but strait, well metro, and damn every related product I buy deodorant, body spray, body wash, etc. is 100% Old Spice. Not because of the smell, not because of the price, and definitely not because of the history. Only and only does my purchasing continue because of the commercials starting with Isaiah Mustafa. I got hooked. It's only grown since than, and yes only because of the commercials still, and maybe 10% the names (wolfhound, fox whatever, etc.)

Flawless execution on this.

John
Really the entire old spice advertising portfolio is simply amazing. Excellent, excellent, excellent job. No joke I have been strongly considering changing careers and moving into the world of marketing/branding just due to knowing that this level of humor and creativity can drive such large engagements ...
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Anne
Jan. 20 2014
Analyzing these today with my English students as part of midterm exam prep. Heh heh heh. I predict my students and their teacher will have an awesome day. Look what you've done. x
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