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Target
Share the Big News!
January 01, 2011
New year, new babies, new campaign. On New Year's Day, Target Baby began welcoming new babies into the world with live birth announcements on a 40-foot high refrigerator magnet installation in Los Angeles, dubbed the “Big Baby Billboard.” Users could enter a new baby’s name and birth details via a Target Baby Facebook app to create a keepsake digital announcement. A number of the users were also selected for the Los Angeles billboard. The event lasted five days and kicked off a new campaign that captures the joy, the anxiety and bursting-at-the-seams pride any parent can relate to. (Music in video by Lullatone)
New year, new babies, new campaign. On New Year's Day, Target Baby began welcoming new babies into the world with live birth announcements on a 40-foot high refrigerator magnet installation in Los Angeles, dubbed the “Big Baby Billboard.” Users could enter a new baby’s name and birth details via ...
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