Back to New York's work
 
Southern Comfort
Shampoo
June 09, 2013
He may not be your typical salon go-er, but he doesn't care, because he's comfortable with it. The "Whatever's Comfortable" campaign champions the attitude it takes to be yourself, and celebrates those people who captivate us because of it.
 
TV
 
 
 
Print
Powerful gestures. Our thought: say less, and be more. We are comfortable in saying two words, because they make up one giant attitude.