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IndiGo Air
Runway Musical
November 22, 2011
IndiGo—the airline that brings you amazing on-time performance, hassle-free service, fabulous in-flight snacks and always affordable fares—introduces another category breakthrough: the world’s first runway musical! This fast-paced theatrical spectacle celebrates IndiGo’s international operations, and showcases the extreme choreography that goes into making IndiGo run on the dot.
IndiGo—the airline that brings you amazing on-time performance, hassle-free service, fabulous in-flight snacks and always affordable fares—introduces another category breakthrough: the world’s first runway musical! This fast-paced theatrical spectacle celebrates IndiGo’s international operations, ...
Read more TV
Nov. 22 2011
Some of the subtleties I love about this ad:
1. Making the staff the heroes of the airline.
2. Stressing on the ambition of the airline.
3. Beautifully conveying Indigo's core value proposition of hassle free travel.
4. The line 'Everytime we fly, we will make sure that YOU will land on time' is a very well thought out line!
5. Add to that you have almost completely stayed away from using women to sell the airline. (almost)
With this you have truly set a high bar for airline advertisements. As a creative professional, my respect to you guys! I will soon write a post about this brilliant job on my blog.
Ishan
PS: I hate creating an account for a website that I won't visit frequently but in your case I felt the need to appreciate this work!
Some of the subtleties I love about this ad:
1. Making the staff the heroes of the airline.
2. Stressing on the ambition of the airline.
3. Beautifully conveying Indigo's core value proposition of hassle ...