Back to London's work
 
Honda
RGB
June 11, 2010
“RGB” is shot from the viewpoint of someone traveling through a city inside the new Honda CR-Z. Inspired by the look and feel of the car itself, the focus of the spot is on the feeling of the drive and the multiple driving modes available and how they connect us with the journey. The three colors of the driving modes are reflected in each part of the film, together with the changing environments the car is travelling through. The spot highlights how a driver’s engagement with a city changes according to the mode they are driving in. The experience becomes more vivid, more colorful.
“RGB” is shot from the viewpoint of someone traveling through a city inside the new Honda CR-Z. Inspired by the look and feel of the car itself, the focus of the spot is on the feeling of the drive and the multiple driving modes available and how they connect us with the journey. The three colors ...
Read more
 
TV
 
 
 
Print
 
 
 
Comments
 
Post a comment
Simon D.
Jul. 11 2010
Could you please tell me who created the soundtrack? Thanks
Flag !