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Jordan Brand
Quick Controls Chaos
February 07, 2012
To launch Chris Paul's CP3.V shoe, the Jordan brand "Quick Controls Chaos" campaign tells the story of how Chris's quickness causes chaos both on and off the basketball court. Through an interactive experience unlike anything that has previously existed, users control the live action film anywhere in a nearly 180-degree act filmed using 17 Epic Red cameras.

Within the experience, users have the ability to move freely around the arc of the court throughout the duration of the film. Along the way, they can interact with the film, discovering a variety of additional content and information. "Hot spot" videos add context to the scene, providing some explanation as to why a chef is on fire, a police horse is rearing on the court, and couple appears to be kissing around the three-point line.
To launch Chris Paul's CP3.V shoe, the Jordan brand "Quick Controls Chaos" campaign tells the story of how Chris's quickness causes chaos both on and off the basketball court. Through an interactive experience unlike anything that has previously existed, users control the live action film anywhere ...
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Digital