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Old Spice
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July 02, 2010
Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash.
Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again ...
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gus c.
Nov. 26 2014
which publication were these print ads featured in? I'm looking at these (wonderful) ads as part of my media GCSE and if you know it would be a great help!
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Naveed L.
Jul. 25 2010
Props to WK Portland Team, check out my presentation about this campaign: http://naveedl.tumblr.com/post/824943330/pc-students-here-is-my-presentation-on-old-spice

And now we wait for the awards and copy cats :-) Congrats on an awesome campaign!
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Steve B.
Jul. 16 2010
Yeah really good but the true measurement was when my 15 year old son said “Dad I want to buy Old Spice!!!. What is it?” What the F…I feel like a victim here. Good job, I guess. Steve (and son Mark) Blackwell, Brisbane, Australia
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