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Old Spice
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July 02, 2010
Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash.
Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again ...
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Naveed L.
Jul. 25 2010
Props to WK Portland Team, check out my presentation about this campaign: http://naveedl.tumblr.com/post/824943330/pc-students-here-is-my-presentation-on-old-spice

And now we wait for the awards and copy cats :-) Congrats on an awesome campaign!
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Steve B.
Jul. 16 2010
Yeah really good but the true measurement was when my 15 year old son said “Dad I want to buy Old Spice!!!. What is it?” What the F…I feel like a victim here. Good job, I guess. Steve (and son Mark) Blackwell, Brisbane, Australia
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Coert
Jul. 15 2010
This is the kind of stuff that made me want to be in advertising. Absolutely brilliant execution! Yesterday's online campaign just topped all the great stuff you've already done. Congratz to all involved!
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