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powerade
Power Through Films
October 25, 2016
This campaign is about the doubters all young athletes face in life and sport, especially if they don’t quite fit the mold. It shows that there are two options: you can listen to your doubters and give up, or you can use their negativity as motivation to power through and achieve your dreams. Haters are the best motivators.

To keep it authentic, the guys and girls we casted to play the young athletes are actual athletes and not trained actors.
This campaign is about the doubters all young athletes face in life and sport, especially if they don’t quite fit the mold. It shows that there are two options: you can listen to your doubters and give up, or you can use their negativity as motivation to power through and achieve your dreams. Haters ...
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