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Coca-Cola
Polar Bowl
February 02, 2012
Coca-Cola is recruiting some familiar faces for the big game, the beloved Coca-Cola Polar Bears. In TV spots and a digital execution, the bears react live to the game right along with America – when things go well, and when they don't. The Polar Bears are streaming live online, interacting with fans via social media, and appearing in TV commercials during the game (much to their own surprise) at www.CokePolarBowl.com.
Coca-Cola is recruiting some familiar faces for the big game, the beloved Coca-Cola Polar Bears. In TV spots and a digital execution, the bears react live to the game right along with America – when things go well, and when they don't. The Polar Bears are streaming live online, interacting with fans ...
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