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Play Russian
November 29, 2013
To launch Nike’s first ever winter campaign for the Russian market, we doffed our woolly hats to the athletes who defy the elements, throw snowballs in the face of common sense, and turn the white of winter into a canvas of sport. The athletes who ‘Play Russian.’

This may be a winter that has won wars, but it has also given birth to a unique breed of athletes. As snow falls and temperatures plummet, the rest of the world might wrap up warm and hunker down by the fireside, but not Russia. When the world shivers, Russia plays.
To launch Nike’s first ever winter campaign for the Russian market, we doffed our woolly hats to the athletes who defy the elements, throw snowballs in the face of common sense, and turn the white of winter into a canvas of sport. The athletes who ‘Play Russian.’

This may be a winter that has ...
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