Back to Portland's work
 
Nike Golf
PLAY IN THE NOW
January 14, 2014
Innovation can be a scary thing for golfers. They tend to find something that works and stick with it. But rejecting better equipment simply because it’s new is dumb. We’d still be hitting wooden balls with crooked sticks on the shores of Scotland.

So instead of trying to explain the superiority of new products to change-fearing golfers, we’re just going to give them the microphone and let their ignorance speak for itself.

You’re either against us in the past or with us in the now.
Innovation can be a scary thing for golfers. They tend to find something that works and stick with it. But rejecting better equipment simply because it’s new is dumb. We’d still be hitting wooden balls with crooked sticks on the shores of Scotland.

So instead of trying to explain the superiority ...
Read more
 
Comments
 
Post a comment
Brian W.
Mar. 11 2014
Love the way the idea is introduced. It reminds me of my Dad especially when it comes to computers. He spends more now on a computer than ever before, so he expects to not have to put forth the same amount of effort, otherwise he could have just spent the same as before and gotten on fine. Only if he put in the same if not more effort to begin with he would find that the new computer can do so much more. Same is true with the golf club. I know, I've used it.
Love the way the idea is introduced. It reminds me of my Dad especially when it comes to computers. He spends more now on a computer than ever before, so he expects to not have to put forth the same amount of effort, otherwise he could have just spent the same as before and gotten on fine. Only if he ...
Read more Flag !