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Academy of Motion Arts and Sciences
Overlook Hotel
March 04, 2018
We worked with the Academy of Motion Arts and Sciences to create its first commercial campaign promoting the highly anticipated Academy Museum of Motion Pictures. Part of the campaign was a thirty-second commercial film, which aired during the 90th Academy Awards broadcast on March 4.

In the film, viewers are invited to stay at the newly renovated Overlook Hotel made famous by Stanley Kubrick’s 1980 film, The Shining. The commercial was created entirely through the use of original film footage from the Kubrick Estate, and supplemented with performances of the hotel staff fixing axe-splintered doors and cleaning up bloody hallways.


Additionally, the 1-800 number at the end of the commercial was an actual working phone line that either led callers to a pre-recorded directory for the Overlook Hotel OR, for some lucky callers, a live person giving away a variety of prizes.

In addition to the broadcast spot, the launch included print ads inspired by products and services featured in famous films -- such as an Amity Island charter boat rental from “Jaws”, Sal’s Famous Pizzeria as seen in “Do The Right Thing”, and Soul Glo hair care products from “Coming to America.” The ads will appeared in the Academy Awards program handed out to all attendees, as well as on social media channels.
We worked with the Academy of Motion Arts and Sciences to create its first commercial campaign promoting the highly anticipated Academy Museum of Motion Pictures. Part of the campaign was a thirty-second commercial film, which aired during the 90th Academy Awards broadcast on March 4.

In the film, ...
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