With this "Open Your World" campaign, Heineken recognizes the legend in all of its drinkers. Men who know their way around and recognize a fine beer when they taste one.

In "The Entrance," the film’s hero demonstrates his legendary-ness by making the ultimate party entrance. We see him charm his way past a coterie of colorful characters, including the beautiful wife of a dignitary, a gun slinging oil baron and even a kung fu assassin before jamming on stage with the lead singer of The Asteroids Galaxy Tour. This Danish alternative pop band sings its single, "The Golden Age," an apropos sound track for the legendary action.