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onedotzero
August 01, 2009
Wieden+Kennedy London has created the brand identity for the 2009 onedotzero film festival which launched on London’s Southbank. Onedotzero is a contemporary, digital arts organization with a remit to promote innovation across all forms of moving image. Their international festival is the largest dedicated film festival in the world.

2009's festival theme of "convergence and collaboration" inspired W+K’s idea to take advantage of onedotzero's vast fan base and constant, global, online conversations to create the identity, which includes poster, trailers and interactive installations. This constantly updating brand identity is made up of harnessed and live conversations from a diverse range of online conversational sources (Twitter, blogs, etc.). These aggregated words and opinions are being channelled via specially produced software (devised by computational designer Karsten Schmidt) through colorful strands that move organically as if alive—they gravitate toward invisible paths that will ultimately generate onedotzero's font and logo.

The agency also created a 50 meter live interactive version, which was projected onto the side of the National Theatre on London’s Southbank.
Wieden+Kennedy London has created the brand identity for the 2009 onedotzero film festival which launched on London’s Southbank. Onedotzero is a contemporary, digital arts organization with a remit to promote innovation across all forms of moving image. Their international festival is the largest ...
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