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Old Spice
Smell Like A Man, Man
February 09, 2010
We took home the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony Saturday evening, August 21, for the popular Old Spice commercial “The Man Your Man Could Smell Like.”

The win marks the second consecutive Primetime Emmy for the Portland office, following last year’s “Heist” for Coca-Cola, and the agency’s fourth Emmy nod in its history. This year W+K Portland was also nominated for Nike’s “Human Chain” and Coca-Cola’s “Finals.”

Touting the fact that Old Spice has the manliest scents on the planet, the work celebrates the importance of smelling like a man. The spots were created with a dual audience in mind, men and women—a first since the re-launch of the brand.
We took home the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony Saturday evening, August 21, for the popular Old Spice commercial “The Man Your Man Could Smell Like.”

The win marks the second consecutive Primetime Emmy for the Portland office, following last ...
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Josie M.
Jul. 6 2011
Brilliant of course. It reminds of when I was growing up and our neighbour always used to say she knew when her philandering husband was up to his old tricks.... he would, in her words, buy
"Old Spice and new underpants"
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Shon D.
May. 27 2010
One of my favorite commercials. Love. it. Completely out of the box and unexpected. Memorable for sure. Cheers!
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Casey R.
May. 19 2010
This commercial is sheer genius. In the fast paced, no attention span world that we all live in, this grabs you and keeps you interested the whole time. The great thing about it is, that even though what is happening seems so chaotic, this is one commercial that is hard to forget.
Flag !