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Nokia
Nokia E7 Smartphone
March 28, 2011
Success is what you make it. It is no longer just about your latest car, your new house or the amount of money you earn. It is more personal and human than that. It is about looking at life from a different angle: your angle.

With the E7, Nokia intends to break all the conventions and encourages people to define their own success, wherever they are.
Success is what you make it. It is no longer just about your latest car, your new house or the amount of money you earn. It is more personal and human than that. It is about looking at life from a different angle: your angle.

With the E7, Nokia intends to break all the conventions and encourages ...
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Ed
May. 6 2011
I love this campaign, truly do, its the right kind of aspirational marketing to me - it doesn't prescribe a lifestyle but merely offers the tools to create the lifestyle you want.
On a sad note though, Phones4U slaughtered this concept by releasing a poster campaign featuring the tag line 'Success is having a better smartphone than your mates' :-(
I love this campaign, truly do, its the right kind of aspirational marketing to me - it doesn't prescribe a lifestyle but merely offers the tools to create the lifestyle you want.
On a sad note though, Phones4U slaughtered this concept by releasing a poster campaign featuring the tag line 'Success is ...
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