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Nike
Nike Music Shoe
June 29, 2010
When Nike launched Nike Free Run+, Nike Japan asked W+K Tokyo to create buzz for the shoe, its flexibility and Nike+ compatibility. To do so, we created the Nike Music Shoe, a functioning musical instrument that creates sound when bent. W+K Tokyo collaborated with RHIZOMATIKS to develop and produce 8 music shoes. Break beats unit HIFANA wrote and performed the song. The video became a hit on YouTube, gathering well over 500,000 views within the 1st 10 days of its release.
When Nike launched Nike Free Run+, Nike Japan asked W+K Tokyo to create buzz for the shoe, its flexibility and Nike+ compatibility. To do so, we created the Nike Music Shoe, a functioning musical instrument that creates sound when bent. W+K Tokyo collaborated with RHIZOMATIKS to develop and produce ...
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Tuan
Aug. 12 2010
Ho Chi Minh City is jealous. Cool stuff man.
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Cory M.
Jun. 30 2010
Sweet work Tokyo! What do you have planned for an encore?

-Cory in Atlanta
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