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Old Spice
NFL
September 08, 2010
To support Old Spice’s partnership with the NFL, we feature Ray Lewis demonstrating what men are capable of achieving when they use Old Spice body wash and deodorant. Sure, Old Spice can make men a dominant force on the football field, but it can also allow him to harness the secrets of the universe.

The launch of the campaign includes an interactive homepage takeover on ESPN.com. Ray Lewis doesn’t just have the heart of the champion, he defines it. He is the most motivating man in the game of football. Who better to test whether the Internet users of America and beyond posses a regular old garden-variety heart, or the heart of a champion? For one day only, on Thursday September 9 at ESPN.com, anyone able to scream loud and long enough will earn Ray’s approval and a 30-day free trial of ESPN Insider.

This fully integrated campaign includes TV, print, online engagements and more.
To support Old Spice’s partnership with the NFL, we feature Ray Lewis demonstrating what men are capable of achieving when they use Old Spice body wash and deodorant. Sure, Old Spice can make men a dominant force on the football field, but it can also allow him to harness the secrets of the universe. ...
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