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IndiGo Air
New Menu
November 01, 2009
For its new menu, IndiGo decided to sell together small portions of three different sandwiches in two variants - vegetarian and non-vegetarian. The packaging we designed is a triangular box that can be opened by peeling off one-third of its top side. The colours of the three stripes decorating the box correspond to the actual colours of the different breads served.

We also introduced, East West, Seekh kebab croissants, both vegetarian and non-vegetarian, that are a fusion of Indian and French taste, so we designed a packaging that's a tribute to both countries.

A samosa wrapped in a bun is one of the quintessential college snacks in India. When IndiGo decided to introduce it in its menu, we thought about a name that would pay respect to the bun in the traditional Hindi way, by adding "Ji" at the end of its name. The packaging is in the same thin brown paper that buns and samosas are sold in on the roadsides, and is designed with a distinct retro feel.
For its new menu, IndiGo decided to sell together small portions of three different sandwiches in two variants - vegetarian and non-vegetarian. The packaging we designed is a triangular box that can be opened by peeling off one-third of its top side. The colours of the three stripes decorating the box ...
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