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Electronic Arts
Need for Speed SHIFT
September 01, 2009
“From The Inside Out” is a terrifying visceral experience that thrusts the viewer straight into the race car drivers physiology. Shot by Nieto, the creative intentionally strips away all music, voiceover and anything that a usual spot uses to act as an aid to “guide” you through the spot and instead leaves the viewer alone with nothing but the sounds of tires on asphalt, turbo bow-out, cars trading paint and the high rev of RPM’s in order to let the viewer absorb the frenetic fear of driving alone at deadly speeds.
“From The Inside Out” is a terrifying visceral experience that thrusts the viewer straight into the race car drivers physiology. Shot by Nieto, the creative intentionally strips away all music, voiceover and anything that a usual spot uses to act as an aid to “guide” you through the spot and ...
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