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More than a Flying Man
October 23, 2010
Liu Xiang is one of China’s most famous sports icons. Everyone here knows that he’s a great hurdler, but we wanted to show his fans a different side, that he's more than just a "flying man." So we took his passion for comic books and ran with it. In collaboration with artist and animator Anthony Francisco Schepperd, we created an interactive graphic novel.

By clicking on different panels throughout the website, users can see short animations and find out more about the Nike Sportswear products featured in the story.
Liu Xiang is one of China’s most famous sports icons. Everyone here knows that he’s a great hurdler, but we wanted to show his fans a different side, that he's more than just a "flying man." So we took his passion for comic books and ran with it. In collaboration with artist and animator ...
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carl c.
Feb. 10 2011
super cool
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Lucas C.
Nov. 18 2010
Every time I see a mix of different language such as cartoon and online part of a story I get excited to learn more and more about transmedia....That's just great!
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Danielle C.
Nov. 15 2010
very cool rotoscoping!
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