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Target
Life's A Moving Target
December 01, 2011
On the surface, Target sells lots of “things.” But dig a bit deeper and you quickly realize these things each have a specific role in the lives of the people who buy them. This campaign is an attempt to highlight the ways small, seemingly simple purchases at Target can become inextricably interwoven with life moments, big and small. These warm, thoughtful stories, shot by Academy Award-nominated director Ellen Kuras, highlight Target’s breadth of product and life’s range of human experience in all its ever-changing and unpredictable glory.
On the surface, Target sells lots of “things.” But dig a bit deeper and you quickly realize these things each have a specific role in the lives of the people who buy them. This campaign is an attempt to highlight the ways small, seemingly simple purchases at Target can become inextricably interwoven ...
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