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Honda
Let It Shine
May 01, 2009
The first ever takeover partnership on Vimeo, the W+K Amsterdam interactive team developed and designed the idea and Vimeo implemented to create one of the season’s most talked about online takeover experiences. “Let It Shine” is the first communication from W+K AMS launching Honda’s environmental platform with the Insight Hybrid. What appears to be the world’s largest LED screen displaying an animated sequence of simple iconographic stories that depict ‘good’, the animations show hugs and kisses, frowns turned into smiles, and general good will, which is all meant to convey people’s inherent wish to be good.
The first ever takeover partnership on Vimeo, the W+K Amsterdam interactive team developed and designed the idea and Vimeo implemented to create one of the season’s most talked about online takeover experiences. “Let It Shine” is the first communication from W+K AMS launching Honda’s environmental ...
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