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Levi's
Legacy
August 23, 2011
The Levi’s brand introduced the first global creative platform and global marketing campaign in the brand’s 138-year history. “Go Forth,” a rally cry to create positive change in the world, taps into modern consumer sentiment that these are not easy times, but they are our times – “Now is our time.”
This global campaign spans 24 countries across the Americas, Europe and Asia-Pacific regions.
The Levi’s brand introduced the first global creative platform and global marketing campaign in the brand’s 138-year history. “Go Forth,” a rally cry to create positive change in the world, taps into modern consumer sentiment that these are not easy times, but they are our times – “Now is ...
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