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Delta Air Lines
Keep Climbing
September 08, 2010
Delta’s brand campaign, “Keep Climbing” is a declaration of the company’s commitment to making flying better and a celebration of where the brand is and where it is heading.

The truth we’ve uncovered is, no one who flies is waiting for a bigger airline—they’re waiting for one that’s going to make flying better. This is the thought behind Delta’s new tagline, “Keep Climbing,” and the campaign that supports it.

The campaign consists of television spots "Reach," "Action Reaction," “Human Factor” and “Lift”, as well as print ads, billboards, transit advertising, and a multitude of other executions.
Delta’s brand campaign, “Keep Climbing” is a declaration of the company’s commitment to making flying better and a celebration of where the brand is and where it is heading.

The truth we’ve uncovered is, no one who flies is waiting for a bigger airline—they’re waiting for one that’s ...
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Karan B.
Dec. 16 2011
@Gus +Gus #Gus, yeah that last shot in the 2nd TVC is kick-ass, i think half live action and half animation. They must have used a long zoom camera and the moving vehicle on which the camera must have been mounted must be 1 km away from the plane with a really big zoom lens, they just can't have the camera some 100 mts away as it looks from the shot. After leaving the ground, when the cam pans it looks like CGI. Awesome shot, should have been used by some action movie.
@Gus +Gus #Gus, yeah that last shot in the 2nd TVC is kick-ass, i think half live action and half animation. They must have used a long zoom camera and the moving vehicle on which the camera must have been mounted must be 1 km away from the plane with a really big zoom lens, they just can't have the ...
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Omar
Jun. 30 2011
Those baggage fees mean a lower base fare, and I'm happy to pocket the difference when I fly without checked bags.
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Mary
Feb. 15 2011
TV, OOH, Print... but no digital?
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