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Electronic Arts
It Just Got Real
November 03, 2013
FIFA 14 on new Xbox One and PlayStation 4 feels alive so what better way to illustrate this next generation technology than bring a player from the game to life?

LIFESIZEMESSI.com features the world’s first true-to-life living avatar, giving fans of FIFA and football across the globe the unique opportunity to intimately interact with one of the world’s greatest footballers – Lionel Messi. Avatar LEO is aware of and responds to users. He knows you’re there – he looks at you, he follows your movements, he responds to your touch. He is like a real man just beyond your screen – intelligent, responsive, alive. In interacting with avatar LEO, users can also discover FIFA 14’s game-changing new features, such as Pro Instincts and Precision Movement.

Further reflecting the game’s technology and as a metaphor for how it now feels more alive the ever, the campaign’s ‘Messimorphosis’ spot shows the transformation of an ordinary gamer into the footballing avatar of Lionel Messi. It just got real.
FIFA 14 on new Xbox One and PlayStation 4 feels alive so what better way to illustrate this next generation technology than bring a player from the game to life?

LIFESIZEMESSI.com features the world’s first true-to-life living avatar, giving fans of FIFA and football across the globe the unique ...
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