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Dodge
How To Change Cars Forever
July 09, 2012
These rapid-fire "instructionals" show how to make a world-class car today, providing an inside look into the Dodge brand’s approach to designing and engineering its entry into the highly competitive compact car segment. There’s the starting from scratch, the angst and pressure of the blank page, and the trials of the early stages. There’s a lot of coffee, a lot of personal sacrifice, a lot of making things and breaking things and starting again until we get it right. And there's the building of a time-machine, traveling forward in time to the year 3000 and bringing back a ‘Future Guy’ to build the car’s extra-large touchscreen and customizable digital dashboard display. It's that easy.
These rapid-fire "instructionals" show how to make a world-class car today, providing an inside look into the Dodge brand’s approach to designing and engineering its entry into the highly competitive compact car segment. There’s the starting from scratch, the angst and pressure of the blank ...
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John P.
Aug. 10 2013
Great commercials! The samples posted however, have audio sync issues - looks like the bumper was added but the sound was not shifted with the commercial.
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Dylan
Jul. 15 2012
"How to Change Cars Forever' captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car, including the angst and pressure of a blank page, trials and errors of the early stages, and molding, shaping and testing the Dodge Dart until it was right."

- Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC


Beautiful execution. I love the expressions of creative frustration and closure. The narrator is aggressively witty, the flashy visuals blend perfectly with the intensity of "No Church In The Wild," and the celebrity endorser is a champion. Very compelling work!
"How to Change Cars Forever' captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car, including the angst and pressure of a blank page, trials and errors of the early stages, and molding, shaping and testing the Dodge Dart until it was right." ...
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Dwayne
Jul. 9 2012
YOU. GUYS. ROCK!
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