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The Honda Effect
June 15, 2009
"The Honda Effect" was an expression coined in the early 1980s as part of the exploration of Honda’s entry into the motorbike market in the USA. Back then, Honda took potentially risky and swift business decisions which were perceived to be taken against the grain—but which ultimately paid off. This year, Honda shut down their Swindon factory for four months to prevent making permanent redundancies in the face of the financial struggles of the car industry—which turned out to be another expeditious yet sensible strategy.

Temporarily shutting down a factory was no easy decision but in typical Honda style they used the "downtime" to totally reinvigorate the facility and put in place new technologies that were planned long before the market tumbled. Furthermore, Honda associates themselves painted, tiled, plumbed and scrubbed the Swindon plant to create the feeling of a new workplace come June 1rst. The campaign celebrates the associates and the knock-on effect we hope will occur now that they are making cars again.
"The Honda Effect" was an expression coined in the early 1980s as part of the exploration of Honda’s entry into the motorbike market in the USA. Back then, Honda took potentially risky and swift business decisions which were perceived to be taken against the grain—but which ultimately paid ...
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