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Levi's
Go Forth
July 03, 2009
In 2009, Levi’s launched Go Forth, a new voice and campaign for the Levi’s brand and Levi’s 501 jeans. The campaign is inspired by the passion Walt Whitman felt for the potential of America and promise of the future. Films were created to demonstrate Levi’s awareness and relevance in the world through “America” and “Pioneers! O Pioneers” accompanied by readings of Whitman’s poems of the same name. Outdoor and printed material evoked the spirit of the new pioneer—today’s progressive—by featuring such optimistic statements as “Will work for better times,” “All I need is all I got,” and “Tough as your spirit.” Combined with a digital re-editing of the Declaration of Independence and a call for young pioneers to create a new portrait of America online, the Go Forth campaign infused new energy into an authentic and beloved brand that had been somewhat quiet for too long.
In 2009, Levi’s launched Go Forth, a new voice and campaign for the Levi’s brand and Levi’s 501 jeans. The campaign is inspired by the passion Walt Whitman felt for the potential of America and promise of the future. Films were created to demonstrate Levi’s awareness and relevance in the world ...
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Nathan M.
Sep. 12 2011
Did WK create this one too? Curious as it's not posted on the site here but seems to be the main ad going around online. Interesting approach with the inspirational message, though hopefully it won't cause even more American teens to feel entitled. Does WK get to be involved in the creative process with selecting quotes/copy and even the narrator on this sort of thing? The narrator on this ad is amazing... sounds like someone famous yes? http://www.youtube.com/watch?v=KT16DcHcjRA
Did WK create this one too? Curious as it's not posted on the site here but seems to be the main ad going around online. Interesting approach with the inspirational message, though hopefully it won't cause even more American teens to feel entitled. Does WK get to be involved in the creative process ...
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Kilmer B.
Jul. 8 2011
I guess you can't do anything wrong getting inspiration from a well known poet, right?
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